Prompt

Create a comprehensive strategy for a new brand.

1. Strategic and Customer Orientation: Who is your customer and what are their key needs? New ideas and innovative solutions in the marketplace to better meet customer needs. + Market opportunity size, qualitative quantitative data of customer demographic and psychographics Description of how you will uniquely position your Brand to customers based on the competitive landscape.

2. Product Assortment: What is the concept/aesthetics of your new Brand? + 10 product images representing the breadth of your product offerings to help us visualize the aesthetics of your Brand Color palette that showcases your trend point of view, inspiration, and vision of how the assortment translate to meeting customer needs. Pricing strategy detailing the breakdown for your assortment category (.e., pricing for pants, dresses, tops, etc.)

3. Financial Strategy: If your brand is funded, what is your financial plan? Summary of pricing, profitability, and risks / opportunities. Plan for succeeding in the short and long-term.